Superior stain removal and long lasting freshness — at a price that makes sense every single wash day.
About Us
Twenty years of putting customers first
With over 20 years of FMCG experience, we pride ourselves in offering our customers quality products at an affordable price. We believe in a family orientated approach in everything we do.
FRESH is ideal for consumers looking for an affordable everyday laundry detergent offering superior stain removal and long lasting freshness.
- Quality Products
- Affordable Prices
- Family Orientated
The 
Brand
Built for the way South Africa actually does laundry — by hand, in a twin tub, or in a top loader.
Suitable for Twin Tub
Suitable for Top Loader
Soak Garment
Soak for 1 Hour
Gentle on Hands
Cold Wash Ready
1 Scoop = 180ml
Washing Powder: Key Benefits
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Superior Stain Removal
Fresh starts working within 10 minutes of soaking to lift stains and dirt from garments.
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Hi Foam Formula
Hi-Foam formulation cuts through dirt and grime easily.
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Fresh Fragrance
Fragrance that leaves clothes smelling fresher for longer.
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Cold Wash Ready
No need to use hot water to wash your clothes.
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Gentle on Hands
Fresh is formulated to be gentle on your hands.
